Brazilians are feeling at the breakfast, lunch and dinner table the reflexes of inflation, which registered an increase of 0.83% in May compared to the previous month, the biggest monthly increase in 25 years. For 86%, basic items such as food and beverages rose the most in price. Because of this, 63% said they changed eating habits to balance the budget.
The numbers are from the most recent EXAME/IDEIA survey, a project that brings together EXAME and IDEIA, a research institute specializing in public opinion. The survey polled 1,248 people between the 28th of June and the 1st of July. The interviews were carried out by telephone, with calls to both residential landlines and cell phones. The margin of error is plus or minus three percentage points. Click here to read the full report.
For Maurício Moura, founder of IDEIA, the rise in food prices is perceived not only by the low-income population, but also by the medium and high-income population. In classes A and B, the perception that food items are more expensive reaches 88%. Among people who earn three to five salaries, this number goes to 92%.
“The items that have most affected people’s lives are food and beverages. When we look at the middle and high-income segment, they have been heavily affected by these two items and also fuels. It is interesting to note that, compared to previous surveys, electricity has also been placed in a very relevant price increase perception for public opinion”, he says.
In a meeting with businessmen in the food sector in Rio de Janeiro, held in mid-June, President Jair Bolsonaro even made an appeal for them to hold prices.
The founder of IDEIA also points out that the theme of inflation should be frequent in the coming months and enter the political debate of the 2022 presidential race. “It is a widespread subject and will be much discussed by both the government and the opposition”, he says.
Inflation is the big problem of everyday life
The EXAME/IDEIA survey also questioned Brazilians about the impact of price increases on their daily lives. For 71%, the reflex was large, 7% think it is not relevant, and 22% neither agree nor disagree. Going forward, 52% believe prices will continue to rise.
“This is very bad from a price management point of view. When economic agents and public opinion think that prices will increase, they naturally increase. The survey brought another element that shows that this concern is not just for now, but for the future as well”, says Maurício Moura.
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