Friday, April 23, 2021

Covid-19 pandemic and need for reinvention accelerates transition to new economy – Prime Time Zone

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Trend in the formation of a new ecosystem between traditional companies and startups brings a new phase of development in the country

Marcos Santos / USP Images Information technologyThe need for an urgent reinvention occurs in organizations of all sizes

The movement of pandemic, just over a year ago, caused many transformations in society. One of the most latent points was in economy, especially in the relationship between companies and consumers. The need for an urgent reinvention occurs in organizations of all sizes. Diego Barreto, specialist in digital business, new economy and entrepreneurship, explains that the trend of the formation of a new ecosystem between traditional companies and startups brings a new phase of development in the country.

“It is a chance to have understanding. In Brazil, historically, it does not have global companies, which produce a product with very high added value, it does not provide good service. Those two points, globalization and the spread of technology, reduce barriers to entry and allow foreigners to enter more and entrepreneurship to appear, effectively. ” Author of the book “Nova Economia – Understand why the entrepreneurial profile is swallowing up the traditional Brazilian entrepreneur”, Barreto points out that the transformations had been underway for some time, but the pandemic served as a driving force.

“This is not a cause for celebration. The technology has been available so that businesses can be digitized for 10, 15 years. Are you celebrating a moment when someone put a gun to your head and said that you have no option? Not! we have to see the companies, which have the capacity to understand this multiple convergence of technologies and to understand diversity, inclusion. ” The Executive summarizes the six principles of the new economy, which should guide the business model of corporations in all segments: creating demands, knowing how to learn from mistakes, betting on the team, promoting digital disruption, seeking the purpose and having the customer as the center . For the specialist, organizations that do not adapt to these new concepts are at high risk of failing their business.

* With information from reporter Fernando Martins

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