Cultural sector creates 519,000 jobs and returns to 2019 level


A Brazilian creative economy already employs almost the same number of workers as in the last quarter of 2019, before the beginning of the covid-19 pandemic, which shattered the sector. In the second quarter of 2021, the culture created 519,000 vacancies, an increase of 9% compared to the same period in 2020.

At the end of June this year, the sector had 6.8 million workers, around 100,000 fewer than in June 2019. In June 2020, already severely impacted by the pandemic, the culture employed 6.2 million of people. The numbers are from the Data Panel of the Itaú Cultural Observatory, released this Tuesday(28).

Vaccination and the resumption of in-person activities boosted the creation of new vacancies. Between the second quarter of 2020 and June of this year, the cultural sector created 232,000 new jobs in information technology, an area that had already been growing before the pandemic. In the same period, the fashion and architecture areas generated, respectively, 198 thousand and 43 thousand new jobs.

In the second quarter of this year, there was also a significant increase in the offer of vacancies for workers specialized in performing and visual arts: 13% compared to 2020 and 22% compared to the first quarter of 2021. The demand for professionals in cinema, music, radio and TV grew 17% compared to the first quarter. However, if compared to the second quarter of 2020, it registers a drop of 14%.

Despite the sector’s recovery, the number of informal jobs (which includes workers without a formal contract and self-employed workers without a CNPJ) increased by 19% compared to the second quarter of 2020 and now totals 2.6 million people (39% of the total, against 36% last year). The number of skilled workers also continues to fall. In June 2019, there were 765,000 people. In 2020, 650 thousand (15% drop). And 605 thousand in 2021 (down 7%).

The creative economy houses three types of workers: specialized, who work directly in the creative sector (crafts, performing arts, visual arts, cinema, music, photography, radio, TV and museums and heritage); support, whose occupations are not considered creative (accountants, lawyers, etc.), but which provide services to the cultural sector; and incorporated, that is, creative workers who work in other sectors of the economy (advertising, architecture, fashion, design, editorial production, etc.).

According to Eduardo Saron, director of Itaú Cultura, “the resumption of employment in the creative economy is great news for all workers in the segment, but the deterioration of the vacancies offered, with the advance of informality, is a fact that worries us”.

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