Research by the Commercial Association of São Paulo (ACSP) shows that 58.6% of Brazilians intend to give gifts on Mother’s Day. The date will be celebrated on the 9th of May. The most cited items are footwear and clothing, with a preference of 65.2% of Brazilians. Perfumes and cosmetics were mentioned by 53.9%.
Furniture and household appliances are an option for 49.5% of Brazilian consumers, but the rate drops to 34.3% among residents of the state of São Paulo. For the economist of the trade association, Marcel Solimeo, this is a reflection of the quarantine against the new coronavirus. “This is all the result of the home office and the more domestic life that society is living in these times,” he said.
Preference was given to breakfast baskets (18.6%) and meal delivery (11.3%).
Hope of recovery
Mother’s Day is one of the bets of the sector to recover part of the losses of the last months. In the first fifteen days of April, retail in the city of São Paulo registered a drop of 30.7% in the movement. According to Solimeo, the retraction compared to March was due to the increase in quarantine restrictions in the state to contain the spread of covid-19.
“In the beginning of March, commerce was working. In early April it was closed. The fall of this movement was inevitable. The hope of a significant improvement in the economy will only come with the increase in the supply of vaccines ”, evaluates the economist.
Although the movement in the first half of April is 60% greater than that seen in the same period in 2020, the result is still 40% below 2019. In addition to the commemorative date, the economist says he believes that the sector can gain strength with the release emergency aid and advancing half of the 13th salary for retirees.