With inflation, the difference in product prices reaches 196%, says research


With inflation soaring and the IPCA accumulating 10.25% in the last 12 months, also increases the price dispersion among the same products. A national survey carried out by the Brazilian Association of Supermarkets (Abras) with 13 products found differences of up to 196% between the values ​​of the same product, of different brands. Even between items of the same brand, the price difference found by Abras reached 43% at different points of sale. In practice, consumers need to return to old habits from the times of high inflation in the country, such as researching prices.

— Higher inflation leads to greater price dispersion and several studies show this. With inflation at 10%, it is natural to see this dispersion increase — observes the chief economist of MB Associados, Sergio Vale.

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Economist Sergio Vale currently remembers about 25% of items surveyed in the IPCA, excluding food, are already rising above 10% in 12 months. And most likely this dispersal process will continue.

Abras’ research on price differences began three months ago. The survey carried out in August showed that a half-kilogram package of spaghetti-type noodles presented price differences of 196%. 18 different brands were researched, with prices ranging from R$1.89 to R$5.59. Even in the price comparison between the leading brand, there was a variation of 43% in a survey made in 13 stores in the half-kilo package – with a starting price of R$ 2.59 to R$ 3.69.

In basic items in the Brazilian shopping basket, the price difference reached 3%. In the case of rice, for example, among 32 brands surveyed from a package with 5 kilos of the product, Abras found the product for R$ 15.49, the lowest price, and for R$ 29.90, the highest price. The difference is 93%. In the leading sales brand, the price difference found reached 35% (from R$17.59 to 23.79%).