Sunday, April 11, 2021

Audience phenomenon, BBB21 changes time due to Mother’s Love rerun

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From this second (1st), viewers of BBB21 will have to stay up late to follow the program live on Globo. With Amor de Mãe and A Força do Querer doing a double on the nine o’clock track, the reality show that has stacked audience records will air at least 15 minutes later and, according to the schedule, will start practically every day at 23h (Brasília time).

On working days, the only exception is Monday, because of Tela Quente – the end of the night after Jornal Nacional looks like this: Amor de Mãe goes on air at 9:30 pm; The Force of Querer, 22h20; the BBB21 starts at 10:50 pm; and the film at 11:55 pm.

Every other day of the week, it is expected that the reality show will always be on the air at 11 pm, including on Wednesdays, as Globo will only show football after the soap opera on March 24th.

The audience leader grid should remain like this for the next two weeks, during which time the retrospective of Mother´s Love and the last chapters of the replay of A Força do Querer will be shown together.

The 102 chapters of the first phase of Manuela Dias’ plot will be “squeezed” to recap the story and try to hook an audience that only has eyes for Bibi Perigosa (Juliana Paes).

The Força do Querer put on Ibope in the last month and started to surpass the 30 points of weekly average in the Greater São Paulo, something that it had not achieved in its first 19 weeks of exhibition. The booklet, which serves as a wait for the BBB21, gained momentum with the success of the reality show audience. This is the most viewed season of the reality show in 11 years.

Now, with the replay of Gloria Perez on the rise in the final stretch, Globo hopes to have that same effect to hold the ibope during the two weeks in which it will show the best moments of Amor de Mãe, which will return with unpublished chapters on the 15th in two weeks. The strategy adopted by the broadcaster in prime time is the same as that already used in the exchange of serials for Vale a Pena Ver de Novo.

During the first week of double screening, the story of Lourdes (Regina Duarte) will return shortly after the Jornal Nacional, on average 35 minutes long. The production will pass the baton to A Força do Querer, which will be on the screen for 45 minutes – including commercial breaks.


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