Every year Brazilians are divided into two groups: those who despise Big Brother Brasil and those who do not miss a day of the reality show. This year’s edition started less than a month ago and has already generated several controversies, mainly involving the ‘culture of cancellation’. In a survey conducted by Hibou, a consumer monitoring company, it was pointed out what feelings viewers feel when watching the reality show.
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Of the 52% of Brazilians who are following the reality, 86% have already felt strong negative emotions in two weeks of the program. The most common are feelings of anger, sadness, prejudice, humiliation, indignation, disgust, repudiation and lack of empathy.
The survey measured the presence of the culture of cancellation in the daily lives of Brazilians. The meaning of the term “cancellation” was recognized by 61.8% of Brazilians and opinions vary. After explaining the term to all respondents, 44% understand that canceling is not something new, but what is new is the repudiation of the act through social networks.
Research has also shown that 38% of Brazilians have already suffered some type of cancellation at some point in their lives. However, even with the indication of repudiation of the act, 50.7% of people have already taken the role of “canceller” against a brand or company, 52.7% with artists or pages on social networks and 48.6% with people from their direct relationship.
Later this week, moments before the program’s party, Karol Conká said he believes it is not being canceled on social media. “Guys, why? Why are you going to cancel me? Why did I curse the actress there [Carla Diaz]? There’s no reason to cancel me. I am debauchery, I am like this. I didn’t hurt anyone ”, said the singer.
What deserves to be canceled according to Brazilians
Whether at the lunch table, in the office or at home, 74.5% of respondents understand that the act of canceling is the same as bullying. Among the themes that would justify these attitudes, 88.6% believe that abuse of children and animals deserves cancellation, as well as rape (86.1%), abuse of the elderly (82.7%), domestic violence (80, 6%), sexual harassment (78.1%) and racism (75.5%) are attitudes that can be canceled.
But after all, why does the Brazilian watch BBB?
Although it provides negative feelings to the public, the program provides entertainment. For half of the interviewees, what draws the most attention is the possibility of snooping around people’s behavior, the other part of the group is interested in different opinions and attitudes.
“Despite being a content of great entertainment, with the latest controversies in the house, considered the heaviest and most complex of all editions, 6.7% of respondents are thinking about stopping watching the program, mainly due to the absence of a happy climate (51.3%), heavy content (50.6%), a lot of silly discussion and little fun (43.8%) and tired of the cancellation issue (36.9%) ”, concludes Ligia Mello, partner Hibou and research coordinator.
The survey counted on the opinion of 2,467 people, between February 5th and 6th, in the national territory, guaranteeing 95% significance and 2% margin of error in the revealed data.