Black designer Virgil Abloh gets bigger role at LVMH

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His style has been embraced by the world’s largest luxury group — led by France’s richest man, Bernard Arnault, 72 — in an attempt to breathe new life into some brands and attract younger customers.

The most important black designer in the fashion industry, Virgil Abloh, will receive a bigger role in the French luxury group LVMH, which is becoming the majority shareholder of its urban clothing brand Off-White.

Abloh, 40, an American citizen who also works as a DJ and visual artist, was hired by LVMH in March 2018 to create a menswear collection for Louis Vuitton, the luxury giant’s biggest revenue flagship.

He will continue in this role, but will also work with the group to launch new brands and partnerships with existing ones, in various sectors besides fashion, the company said on Tuesday.

His arrival at LVMH marked the marriage of urban and luxury fashion, mixing sneakers and camouflage pants with tailored suits and dresses. His influences include graffiti, hip hop and skateboarding culture.

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palheta smll Black designer Virgil Abloh gets bigger role at LVMH

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