The announcement of a new television show, presented as a competition between activists, whose winner will be the one with the most impact on social media, caused controversy this weekend in the United States.
The new show, called “The Activist”, which will be broadcast on CBS starting in October, will be co-produced by the NGO Global Citizen and will feature stars like the singer. Usher, the actress Priyanka Chopra and the dancer Julianne Hough.
Viewers will be able to follow in the footsteps of “six activists” in their attempt to “create powerful moves” and “bringing real change to one of three vitally important global causes: health, education and environment“, specifies the official website of the program.
The candidates “will face challenges” and your “success will be measured by popularity of your posts on social media, for the analysis of the media and for the comments of the presenters”, adds CBS.
The final of the program will take place at the end of October, and takes place at the same time as the next G20 summit in Rome — city where participating activists will have to seek fundingo and “raise awareness of your cause”.
“Combining philanthropy and entertainment, ‘The Activist’ is a revolutionary series that will inspire viewers,” CBS Vice President Jack Sussman said in a statement from the television station.
But not everyone welcomed the announcement of the new program, and on social networks, comments and criticisms of the model of the reality show.
“They couldn’t simply donate your money directly to militant causes, instead of turn activism into a game and contribute to a prize? There are people dying!, the feminist actress and activist posted on her twitter Jameela Jamil.
Couldn’t they just give the money it’s going to take to pay this UNBELIEVABLY expensive talent and make this show, directly to activist causes? Rather than turning activism into a game and then giving a fraction of the much needed money away in a “prize…?” People are dying. https://t.co/GLCUZcGgfb
— Jameela Jamil 🌈 (@jameelajamil) September 10, 2021
“It is already difficult to fight for certain causes. AND now we also have to dance and sing for millionaires while they decide who is worthy of your crumbs“, lamented Nabilah Islam |, American activist and former Democratic candidate for Georgia’s parliament.
“This is not a reality show intended to trivialize activism”, defended itself in turn to Global Citizen, in statements to Deadline.
“The objective is to show the creativity, engeny and dedication of the militants and make their even better known causes“, said the NGO, which fights against poverty, for the preservation of the environment and for equity.