Wednesday, February 24, 2021

Company grows in pandemic by taking painless laser hair removal at home

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Painless and definitive. These two adjectives sound great for those looking for a hair removal method, and for Freshen Spa, gaucho home waxing service. Commanded by Fabianne Alves, the idea of ​​taking the service to the customers’ home came with the pandemic and has been growing ever since. In conversation with Casual, Alves tells about the enterprise and the plans for this year.

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About to turn 14 in 2021, the One Spa brand had been planning to expand the business for five years. In Porto Alegre, there are three Alves’ own units and four franchises (three in Rio Grande do Sul and one in Espírito Santo). Spas have treatments ranging from relaxing massages to cryolipolysis (burning fat cells with cold) and facial lifting.

After researching the best equipment for permanent hair removal, Alves arrived at the German VCSEL technology, which manages to make better use of the energy applied by homogeneously distributing the pulsations. Ready to start the new treatment in spas, the pandemic stopped the plans of the Guaporé gaucho. “I had bought the equipment for my units and then the pandemic came. The equipment had been waiting for me at the airport for more than 15 days, and when I went to get it it was a strange feeling, with the place totally empty ”, he says.

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Gilberto sets out his voting priorities in the next wall of BBB21

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Company grows in pandemic by taking painless laser hair removal at home