with a polo shirt Lacoste sold every 7 seconds around the world, the French brand launches Social impact e sustainability to 2025 through its first transparency report.
Under the concept of “Durable Elegance”, the brand intends to highlight the practices of textile sector and rethinking the industry, its impacts and the role of Lacoste in improving the impacts arising from the sector, which annually produces 100 billion items, almost twice as much as twenty years ago. With six factories around the world and more than 1,100 stores, 8 commitments were determined for up to 2025, which are already underway.
The brand’s agenda includes 1,000 Lacoste employees to help vulnerable young people and 10,000 vulnerable people to be accompanied in their social or professional insertions.
Within the production chain, 100% of the cotton fiber will be produced by suppliers classified as “Silver” or higher, 100% of textile manufacturing partners will be classified as “Silver” or higher, 50 co-financed initiatives that benefit local communities linked to the chain, 15% less environmental impact per product sold, double the useful life of polo shirts and second life for all textile waste and unsold products.
“I am very proud of the Sustainability Report that was recently published by our headquarters. This social and environmental approach, which we call Durable Elegance, shows the commitment and strategy we have for the entire textile chain. Lacoste Latin America works in total synergy with the global vision so that we can achieve the commitments described in the report”, comments Pedro Zannoni, CEO of Lacoste LATAM.
In addition, since 2006 the Lacoste Foundation invites socially disadvantaged young people to play sports and draw their personal perspectives. “From a network of partner associations active in 8 countries, the Lacoste Foundation has helped 70,000 disadvantaged young people between the ages of 6 and 21 to flourish, gain self-confidence, go their own way to reach their goals and build their lives.” brings the report.
In Brazil, the “Jogo Aberto” program involves sport and culture for young people from 8 to 18 years old who live in the favela of Caju, in Rio de Janeiro. Through the program, children have the opportunity to learn and play five different sports: tennis, judo, table tennis, gymnastics and futsal. Classes also include a discussion of values. Since 2006, the program has benefited more than 334 children.
With goals for 2025, this year the brand is launching the project Elevating Journey, which aims to promote equal opportunities. In order to promote social and professional integration, the plan is based on three specific areas: self-confidence, experience and qualifications.
The first pillar aims to restore young people’s self-esteem and help them build their career vision. Already experience will support socially disadvantaged or disabled people who can participate in the fashion industry, through the brand’s experience and resources. By 2025, the company plans to reserve up to 10% of existing global internship offerings across the Lacoste ecosystem for these candidates. The third pillar, qualifications, will promote resources for people to acquire skills and professional experience, increasing their employability in the industry.
For Thierry Guibert, CEO of Lacoste, it is urgent to find collective responses to the main social and environmental challenges of our time. “It is necessary to reduce the inequalities that break the cohesion of our societies and fight against the disturbances that affect our planet”, he comments.
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