Saturday, February 27, 2021

Fans detonate BBB21 sponsor for paying celebrities to defend Karol Conká

Facebook
Twitter
Pinterest
WhatsApp
Telegram

Must Read

Check out the March premieres on Netflix of movies, series and documentaries – Prime Time Zone

National film with Matheus Nachtergaele, comedy with Jennifer Garner, children's series with Michelle Obama, investigative documentaries and series from...

Maximum Screen of Saturday (2/27): Record shows Angels of the Night 5 – Wars of Blood

Record shows the film Anjos da Noite - Blood Wars on the Maximum Screen this Saturday (27th), at 23h...

Big Brother Brasil 21 fans detonated the new advertising action by Amstel, one of the sponsors of Globo’s reality show. On Tuesday (23), digital influencers hired by the company came out in defense of Karol Conká and asked that Internet users not attack the sister if she is eliminated from reality.

“I didn’t agree with Karol’s attitudes at BBB21. But I also always questioned: is the spread of hatred and cancellation the way? I hope she learns from mistakes and is very happy,” wrote Preta Gil on Twitter. The singer marked the doctor Thelma Assis, BBB20 champion, the digital influencer Pequena Lo and the brand, in addition to identifying that the respective content was sponsored content.

“It’s about that! Canceling and generating hate is oppression, even if you don’t agree with it. We don’t need to be the same. I hope we can all learn to have more empathy, tolerance and that everyone can learn from mistakes out here,” digital influencer, who also identified the content as advertising. Until the closing of this text, Thelma had not taken a position on the case.

However, the action was not positively received by users of the social network. “Is this serious? You don’t want to mix this conversation with the public, no, she made grotesque mistakes in there, made malicious comments, xenophobic, lgbtphobic and many other types, she who responds outside. The cancellation is what she reaped after planting so hate, “said a user identified as Lucas.

“Let xenophobia, psychological torture and oppression be taken seriously and not with advertising,” said Alexandre Dutra. “Is the person being paid to have a supposed empathy?” Asked another Internet user identified as Diana.

Pequena Lo, Thelma and Preta Gil are part of the Amstel Diversity Team, influencers who participate in actions on moderate consumption of alcoholic beverages and campaigns that propagate brand values ​​such as tolerance, respect and diversity. After Lucas Penteado gave up, Amstel revised its marketing strategy in reality.

“We do not agree with behaviors that lead to exclusion and disrespect. Even though, as sponsors, we do not interfere in the program, we understand that with our actions inside we can reinforce the entertainment character of the reality show and raise issues that are important for our society, aligned with what we believe “, explained Vanessa Brandão, director of marketing for the Mainstream segment at Heineken Brasil, at the time.

THE TV News contacted Amstel’s press office, but did not receive a return until the publication of this text.

Check out the tweets:


Subscribe to the channel TV News on YouTube to check out our daily BBB21 newsletters


Learn all about BBB21 with the podcast O Brasil Tá Vendo

Listen to “# 27 – Are the boxers famous lost on BBB21?” in the Spreaker.

.

Facebook
Twitter
Pinterest
WhatsApp
Telegram

Latest News

Check out the March premieres on Netflix of movies, series and documentaries – Prime Time Zone

National film with Matheus Nachtergaele, comedy with Jennifer Garner, children's series with Michelle Obama, investigative documentaries and series from...

More Articles Like This

Fans detonate BBB21 sponsor for paying celebrities to defend Karol Conká