Big Brother Brasil 21 fans detonated the new advertising action by Amstel, one of the sponsors of Globo’s reality show. On Tuesday (23), digital influencers hired by the company came out in defense of Karol Conká and asked that Internet users not attack the sister if she is eliminated from reality.
“I didn’t agree with Karol’s attitudes at BBB21. But I also always questioned: is the spread of hatred and cancellation the way? I hope she learns from mistakes and is very happy,” wrote Preta Gil on Twitter. The singer marked the doctor Thelma Assis, BBB20 champion, the digital influencer Pequena Lo and the brand, in addition to identifying that the respective content was sponsored content.
“It’s about that! Canceling and generating hate is oppression, even if you don’t agree with it. We don’t need to be the same. I hope we can all learn to have more empathy, tolerance and that everyone can learn from mistakes out here,” digital influencer, who also identified the content as advertising. Until the closing of this text, Thelma had not taken a position on the case.
However, the action was not positively received by users of the social network. “Is this serious? You don’t want to mix this conversation with the public, no, she made grotesque mistakes in there, made malicious comments, xenophobic, lgbtphobic and many other types, she who responds outside. The cancellation is what she reaped after planting so hate, “said a user identified as Lucas.
“Let xenophobia, psychological torture and oppression be taken seriously and not with advertising,” said Alexandre Dutra. “Is the person being paid to have a supposed empathy?” Asked another Internet user identified as Diana.
Pequena Lo, Thelma and Preta Gil are part of the Amstel Diversity Team, influencers who participate in actions on moderate consumption of alcoholic beverages and campaigns that propagate brand values such as tolerance, respect and diversity. After Lucas Penteado gave up, Amstel revised its marketing strategy in reality.
“We do not agree with behaviors that lead to exclusion and disrespect. Even though, as sponsors, we do not interfere in the program, we understand that with our actions inside we can reinforce the entertainment character of the reality show and raise issues that are important for our society, aligned with what we believe “, explained Vanessa Brandão, director of marketing for the Mainstream segment at Heineken Brasil, at the time.
THE TV News contacted Amstel’s press office, but did not receive a return until the publication of this text.
Check out the tweets:
That’s about it !! Canceling and generating hatred is oppression, even if you don’t agree with it, We don’t need to be the same. I hope that we can all learn to have more empathy, tolerance and that everyone can learn from mistakes out here 🥰 # BBB21#Drink with moderation#AmstelNoBBB#publi
– Lôzinhah (@_pequenalo) February 24, 2021
Is this serious? She doesn’t want to mix this conversation with the public, she made grotesque mistakes in there, made malicious comments, xenophobic, lgbtphobic and many other types, she who responds out here. Cancellation is what she reaped after planting so much hate
– lucas (@caslufalou) February 24, 2021
Let xenophobia, psychological torture and oppression be taken seriously and not publicized.
– Alexandre Dutra (@Alexfrd) February 24, 2021
Is the person being paid to have a supposed empathy ???
– Diana 🇵🇹🗝 (@ DianaMed03) February 24, 2021
sponsored to clean her bar and still do a feat ❤️😘😍🥰 https://t.co/si5hPoeeB7
– Asam¡🐯🐹 (@FileSassami) February 24, 2021
Mds, how can there be marketing so dumb as to approve a #publi of these? Good idea is missing, @AmstelBrasil ? https://t.co/fZKxvphlrA
– Inês Vieira (@inexvieira) February 24, 2021
my god monetized the empathy that country is this https://t.co/Vnx99rjpfO
– henri julietter (@henrivomito) February 24, 2021
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