The advance of vaccination against Covid-19 in the country raised the debate about the public’s return to football stadiums in Brazil. After nearly two years of fansless games, due to the pandemic, the Brazilian Football Confederation released the return of the public and the governments of most states have already authorized the return of people to the arenas.
“The public’s return to the stadiums generated many discussions. Now, with a series of requirements and recommendations, Brazilian football is slowly recovering and is moving towards a new normality. And it is precisely within this context that technology comes as a facilitator for make it safer to go back to the stadiums. With her help, it is possible to keep the distance, avoid lines, and watch the games without missing any shots. Some stadiums, such as Mineirão and Allianz Parque, already have some technological advances for make life easier for fans”, points out Samuel Ferreira, CEO of Meep, a Brazilian technology company in payment solutions and means.
Sport, by the way, moves a part of the country’s economy. According to a survey by Sports Value, the main Brazilian teams alone raised more than 4.5 billion reais in 2020. Cristiano Dresch, vice president of Cuiabá, reinforces the importance of this return to the stadiums for the entire local ecosystem. “For us, it is very important to have the support of the fans. In addition to the sports incentive and box office revenue, the presence of the public sets in motion the greatest public asset in Mato Grosso, which is the Arena Pantanal. The city’s economy is also impacted, hotels, restaurants, shops, bars, malls, everything is mobilized around games like this one”, he explains.
With that in mind, Meep has separated 5 reasons to believe that now it will be better to watch the games.
1. More convenience for fans
With the help of an app or cards and bracelets cashless, fans will be able to order food and drinks without leaving their seats. This will be possible with a few clicks on the mobile or help from a mobile teller. Anyway, this technology will provide more convenience to the fans, who in turn will be able to enjoy the game without leaving their seat, saving time, money and avoiding closer contact with third parties.
2. Safety in purchases and sales
With all the digital processes, people will not necessarily need to carry cards or cash, contributing both to the safety of the purchase of products and tickets, as in the sale of them. This ends up directly impacting the experience of fans, who will feel safer and more likely to attend the stadiums.
3. Reduction of self-service queues
Currently, people have become accustomed to dealing more with machines, as they offer more practicality, convenience and agility. That’s why the ATMs, already present at some events, supermarkets and banks, relieve the demand for conventional services, increase the average sales ticket and make better use of space.
4. Identification of the supporting member for exclusive promotions
With online registration, it is easier to organize the registration of fans and even identify the consumption profile of each one of them, enabling, for example, exclusive promotions and advance sales to partner fans, in partnership with suppliers. Identifying the customer in all operations also increases the chance of success in loyalty campaigns.
5. Real-time and online tracking of total and equipment sales
Finally, end-to-end technology will allow game organizers to monitor in real time and online sales of tickets, food, beverages and other products, optimizing and facilitating sales management in all areas. With this, it will be possible to devise strategies to improve the fans’ experience from ticket purchase to post-game.
For Marcelo Paz, president of Fortaleza, the analysis of the first games with public could not be better. “Very positive overall assessment, with the use of masks, distance and no accumulation of people. Several sectors were opened. And it is noteworthy that the protocol for returning to Brazil is very strict, and that even made it difficult for us to have more public. We had space for 6,000 people and not even 3,000 came, but that was largely due to people’s difficulty in meeting the requirements of the protocol. But, in general, we like it and we know that with time it tends to improve”, he concludes.