For the first time in history, SBT defeats Globo’s nine o’clock soap opera


With the broadcast of the Copa América final between Brazil and Argentina, SBT achieved an unprecedented feat in its nearly 40 years of history: it stayed in first place in the overall average in the dispute against Globo’s nine o’clock soap opera, the most watched program on Brazilian television.

On Saturday (10), Império was aired from 9:32 pm to 10:59 pm and scored 19.8 points on average in Greater São Paulo, the main advertising market in the country. This was the negative record of the rerun, which was in the vice-leadership as it clashed with the football shown by Silvio Santos’ broadcaster.

In direct confrontation with the nine o’clock telenovela, Copa América recorded an average of 21.5 points, while Record had only 3.7 points in this range. From 9 pm to 10:52 pm, with the ball rolling and halftime, SBT beat Globo by 20.9 to 19.8.

The Brazil x Argentina broadcast began at 8:11 pm on open TV and ended only at 11:23 pm. During this period, the game was in second place, with 16.2 of ibope, against 20.2 for Globo and 4.4 for Record.

Império was the only Globo program to finish second in the overall average. Save yourself Quem Puder won the SBT by 23.3 x 5.0; Jornal Nacional won 21.0 x 13.7; and Vai que Cola led by 15.8 to 9.7.

See below the hearings on Saturday, July 10, in Greater São Paulo:

Average of the day (7h/0h): 12.0
How will it be? 3,8
It’s from Home 5,7
SP1 9,4
Globe Sports 9,5
Newspaper Today 9,6
The Best of the Little School 8,1
Huck’s cauldron 9,4
Brasileirão: Palmeiras x Santos 14,0
Our lives 18,0
SP2 21,5
save yourself who can 23,3
National Newspaper 21,0
Empire 19,8
Gonna Cola 15,8
Late hours 9,2
Supercine: A Travel Delivery 4,9
Owl 1: Everything We Learned Together 4,0
Owl 2: Differences and Similarities 3,4
Average of the day (7h/0h): 4.3
Religious 0,5
Brazil truck driver 1,1
Speak Brazil Special 3,9
Love school 2,0
Special General Balance 4,6
Cine Aventura: It’s Dawning 2 4,4
City Alert 5,8
Journal of Record 5,8
Genesis 3,8
Power Couple Brasil 4,3
Shades of Blue 2,7
Speaks, I hear you 1,1
Religious 0,2
Average of the day (7h/0h): 6.1
Happy Saturday 2,9
The Thundermans 4,2
Raul Gil program 3,9
Lassie 4,1
The Adventures of Rhine Tin Tin 3,4
SBT Brazil 4,4
Copa America: Argentina vs Brazil (20:11 to 23:23, full broadcast) 16,2
* Argentina x Brazil (9pm
until 22:52, ball rolling + interval)
Masters of Sabotage 5,4
Impressive News 3,0
Supernatural 2,1
SBT Weekly Newspaper 2,1

Source: Broadcasters

Each point is equivalent to 76,577 households in Greater SP