Wednesday, March 3, 2021

From cancellation to fame: how does BBB interfere in the brothers’ careers?

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Since last year, the reality show Big Brother Brasil, shown by TV Globo, has invited celebrities to compose its list of participants. It’s the “cabin” gang – anonymous people are called “popcorn”.

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In the 2020 edition, names like actor Babu Santana, actress and singer Manu Gavassi and influencer Rafaella Kalimann benefited from the exhibition of just over three months at the house, increasing the number of followers on social networks and, consequently, interest of brands willing to invest in sponsored posts. However, this year, the situation for some celebrities is not so favorable.

The most notorious case is that of the singer and presenter from Curitiba, Karol Conká. Chosen by the public as one of the villains of the 2021 season, she started the program with 1.6 million followers on Instagram. Now, five weeks after the BBB’s debut, that number has dropped to 1.2 million.

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Zico turns 68 and is congratulated by Flamengo fans: ‘Feliz Natal’ – Prime Time Zone

The red-black club, as it could not be otherwise, paid its tribute by compiling Galinho de Quintino's best goals...

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From cancellation to fame: how does BBB interfere in the brothers' careers?