An affiliate of Globo in Campinas and region, in the interior of São Paulo, EPTV is using the rerun of Pega Pega — which debuts next Monday (19) — as bait to hook the audience with an interactive game. The regional broadcaster created an action that unravels puzzles throughout the program for the public to unravel, worth a thematic toast from the seven o’clock soap opera.
The game Pega Pega – Are you good at solving riddles? plays a riddle a day, at random times during breaks, with six questions referring to the plot written by Claudia Souto. The viewer needs to discover a six-digit sequence that makes up the password that opens the fictitious vault of dynamics.
It is necessary to start a conversation with the Globo affiliate’s WhatsApp account, select the option to participate in the game and send the answer.
Those who get it right can win a special gift. “A person can participate by giving as many guesses as they want, but only one correct answer is worth. The gift is a beautiful 40cm x 40cm pillow, customized for the winner to be able to watch the soap opera in the comfort of their own home”, explains EPTV to TV news.
To catch the riddle it is necessary to pay attention to the channel’s programming and quickly note down the answers to the questions that are simple.
“[Qual] The number of letters that make up the title of the novel?” and “[Qual] the number of vowels in the name of the hotel” are some examples of questions.
As the action’s commercials are regional, they only appear to viewers in EPTV’s coverage area (317 municipalities, between the interior of São Paulo and the south of Minas Gerais) and are not available on Globoplay – Globo’s streaming service.
The promotion started on July 12th and runs until the 24th. The official feedback will be released on the network’s website two days later, and the list will be out on the 30th, when the production will contact the winners to arrange the delivery of the prizes.
There will be 20 winners in each of the two rounds, with 40 prizes to be distributed in total. Detailed rules can be found on the EPTV website, but the report says that only residents of cities in the area covered by the broadcaster can participate.
EPTV Interactive Game Action
Originally aired between June 6, 2017 and January 8, 2018, Pega Pega will be back on air from Monday. Globo’s seven o’clock soap opera will replace the unpublished Salve-se Quem Puder, as Globo has postponed the premiere of Quem Mais Vida, Melhor due to the Covid-19 pandemic.
The plot revolves around the plan of four employees of the Carioca Palace hotel who decide to steal 40 million dollars from the safe there, money that would be used to buy and sell it.
Police officer Antônia, played by Vanessa Giácomo, needs to find out what happened, but ends up getting involved with one of the criminals: Júlio (Thiago Martins). Domênico’s (Marcos Veras) partner searches for Vitor (Marcelo Serrado), Sandra (Sandra) and Agnaldo (João Baldasserini).
In addition, there is the romance between the protagonists Luiza Guimarães (Camila Queiroz) –the heiress of the Carioca Palace– and Eric Ribeiro (Mateus Solano), the hotel’s buyer.