For Pokémon fans, 2021 will be a year filled with nostalgia and celebrations for Japanese design, which has just turned 25. To celebrate the quarter century, Pokémon Company International will launch several actions, including concerts, product launches and clothing collections.
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Iconic design, video game and entertainment franchise, Pokémon has gathered millions of fans around the world since its launch in 1996. Celebrated every year on February 27, the Pokémon Day it would be no different in 2021.
The event will be an online party not just for Pokémon fans, but for everyone who enjoys music shows around the world. The event will feature the launch of P25 Music, the merger of Pokémon Company International with Universal Music Group. One of the attractions of the event will be the concert by the American singer, Post Malone.
“I’ve been a Pokémon fan for a long time, so the opportunity to headline the 25th anniversary Pokémon Day show is incredible,” said Post Malone in a press release.
Pokémon Day will be broadcast on the official Pokémon YouTube channel on February 27. More details of P25 Music will be announced at the end of the presentation.
Talking about P25 Music, another artist who will participate in the commemorative event will be the pop singer, Katy Perry.
The North American comments on the presence of anime in her life. “Pokémon has been a constant in my life, from playing the original video games on my Game Boy, to exchanging Pokémon TCG cards at lunchtime, to the adventures of catching Pokémon on the street with Pokémon GO. I even visited Pokémon Café in Japan during the tour! It is an honor to be chosen to celebrate a franchise that has given me so much joy over the past 25 years, and to be able to see it evolve in the way it has provided this type of electrical joy to children in my life and around the world, ”he said. in a press release.
The inclusion of music in Pokémon’s 25th anniversary celebrations was a universal language, said UMGB General Manager LJ Gutierrez. “Working together, we developed a dynamic program throughout the year involving artists from all UMG labels – because there is no better way to create a global celebration than through the power of music.”
THEDetails on Katy Perry’s participation in P25 Music are yet to be released.
Levi’s e Pokémon
To celebrate the world of Pokémon, Levi’s created a collection inspired by the 1990s. With references to the first season of the series, the collection includes a variety of Levi’s jeans, tops, jackets and accessories with prints of the characters and design scenarios.
Some of the pieces are the Vintage Fit Trucker jacket from the 90s and the 551 Z Authentic Straight jeans, both with Pikachu embroidery.
“It’s so fun to hear people talk about their love for Pokémon. Everyone has their favorite. So the fact that we have this ability to play and create with so many Pokémon and iconic characters was really a special experience. It’s such a thoughtful collection that it respects and celebrates the Pokémon world, and it was really cool to mix our icons and history with theirs, ”said Karyn Hillman, Levi’s product director.
The collection also includes t-shirts, socks and a cap similar to the one used by Ash. For Misty fans, the collab also launched the Levi’s Misty Short e Misty Tank, a tribute to the iconic outfit that the character wears in the series. “This has been an extremely fun collaboration with Levi’s to look at the origins of Pokémon and offer fans who grew up with the brand and today’s trend setters a way to infuse Pokémon nostalgia into their styles,” said Amy Sachtleben, Licensing Director at The Pokémon Company International.
Misty’s complete look can be purchased with the launch of the partnership between Levi’s and Pokémon.G-Shock
Casio’s second collaboration with Pokémon is now on sale. The classic G-Shock watch, now with the BA110PKC-4A version, features a female Pikachu print with a heart-shaped tail.
The design of the Pikachu is also in subtle details in the piece, such as the silhouette of the tail on the strip and the image of the Pikachu engraved on the back of the box. The hour and minute hands also evoke the character’s face.
In addition to the special packaging inspired by the iconic Pokeball, the BA110PKC-4A also comes equipped with G-Shock technology, and includes drop resistance, water up to 100 meters, LED light, world time (with 48 cities) and 1 / stopwatch. 100 seconds.
For those in the United States, McDonald’s in the country are distributing collectible Pokémon cards as gifts from the Happy Meal. All cards have the Pokémon 25 logo (Pikachu’s face with the numbers 2 and 5 on the cheeks).
For those who are unable to purchase the children’s meal to win the cards, the Pokémon Trading Card Game will include the cards from the special edition of the 25 years in the game.