In pandemic times, seeking inner peace and reconnecting with nature are means that many people sought to live quarantined. Even in big cities, you can find green places to take a deep breath. Other people prefer to dress and play with style, even indoors. Both preferences came into fashion through Gucci’s Creative Director, Alessandro Michele, with the campaign Winter In The Park.
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With the winter in the northern hemisphere, Michele imagined entering a cold atmosphere, where the leaves are scattered on the ground and the mist arises from the lake. Such a location could be in a park, for a solitary walk, a break in everyday life or just a contemplation of nature.
The fully London atmosphere, dominated by cold gray skies, black metal railings, wooden benches and lampposts to light the way as night falls, was the context for Gucci’s new digital campaign, which highlights some of the best-selling creations from brand. The quilted leather bag GG Marmont, to bag Jackie 1961, the updated version of the famous model of the hobo bag, which was first presented by Gucci in the 1960s; the bag Gucci Horsebit 1955, an interpretation of an archive piece; and the Bolsa Dionysus, a style presented for the first time in 2015, and which harmonizes old and recent details of the brand.
American singer and songwriter Celeste, a BBC revelation last year, was invited to the campaign. And Londoners, fashion designer and host Alexa Chung, and actress Vanessa Kirby, who served as Princess Margaret on The Crown. The trio was photographed using the collection Epilogue from Gucci and a selection of accessory parts from the Belovedin a park in London.