Joel Datena is Band’s new bet to boost its Entertainment area in the second half of this year. He was asked by management to run an unprecedented program on Sundays and make the broadcaster more competitive against the competition that day of the week.
THE TV News talked to people close to the presenter, who confirmed their excitement at the invitation. He has already started the first meetings to talk about the format.
The idea is that Joel will continue to lead Bora São Paulo and Bora Brasil, morning newscasts that he commands daily at the station, and share with the new function on Sundays.
The new program will also have a lot of journalistic content, but with greater interaction with the public. Tables will be developed so that the attraction has the lightness that traditional Sunday afternoons employ.
The goal is to make Band raise its indexes on Sundays and start to position itself better in the competition with SBT and Record. And Joel’s good humor and his identification with the broadcaster’s public placed him as the main bet for the second semester.
Sought, Band said that the presenter remains fixed on his news and that there is nothing designed for his migration to Entertainment. “Joel is focused on the morning program and every day is better at Bora SP and Bora Brasil, from 6 am to 9 am, in addition to Rádio Bandeirantes, from 1 pm to 3 pm”, informed Band. THE TV News reaffirms all the information present in this text.
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