Thursday, April 15, 2021

Patricia Abravanel’s program skates on SBT and raises ibope da Record

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SBT’s bet to win over advertisers and change the audience’s profile on the broadcaster’s mornings, Vem Pra Cá has still skated on Ibope and faces public rejection. In the first seven days of the show, the program presented by Patricia Abravanel and Gabriel Cartolano made Silvio Santos’ station lose the second place in the schedule and benefited Record, which has reached the second place with more ease on the track.

In Greater São Paulo, the main market for advertisers in the country, Vem Pra Cá recorded 3.1 points of average in the editions that aired between 22 and 30 March. In the direct confrontation, Record had an average of 5.2 ibope, which represents 67.7% more audience in this period.

Despite being on the air for less than two weeks, Patricia Abravanel’s morning has already changed her schedule once. In the first three days, the attraction was broadcast from 9:30 am to 11:00 am and had as main rival Today in Day. The electronic magazine of Edir Macedo, however, was not threatened.

On March 25, Vem Pra Cá started being shown between 9 am and 10:30 am, a track in which its main competitor is Fala Brasil. The newscast led by Mariana Godoy and Sergio Aguiar was the biggest beneficiary in the duel against the variety program.

Between March 11th and 19th, in the last seven editions broadcast before the premiere of Vem Pra Cá, Record’s news had scored 3.9 average, with only one victory in the direct confrontation with SBT, which had closed with 4.3 points – in the duel, Silvio Santos’ broadcaster showed the First Impact.

Since the debut of Patricia and Cartolano’s attraction, the game has turned. In addition to recording a 2021 audience record on two different days, with 4.8 average points on March 26 and 30, Fala Brasil established itself as vice-leader in Greater São Paulo.

The average of Mariana Godoy and Sergio Aguiar’s newscast was 4.4 points between March 22 and 30. In the direct confrontation, SBT closed with 3.8 in this period – the news only lost to Silvio Santos’ broadcaster on the day of the premiere of Vem Pra Cá, when it faced an hour by Marcão do Povo and 30 minutes by Patricia and Cartolano.

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