Prime Time Zone, Movie: Hrithik Roshan and Sonam Kapoor’s music album ‘Dheere Dheere Se’ has become a super hit. Bhushan Kumar produced the video album with music by Yo Yo Honey Singh. However, in an interview, Bhushan Kumar explained why Hrithik actually had to act in it. He said that in the past some platforms did not want to take non-film music and only gave a chance to videos with well known faces. Wanting to explain the song as a song, he said that he wanted to start a market for non-film music, thereby trying to popularize Singers.
Bhushan Kumar said that Singers used to take the voice and mix it with the actors. At that time, Hrithik said that Yo Yo Honey Singh did the song. But Honey Singh said that he wanted to act in this video as he was not in good health. He said he accepted easily as the song got better. He said that the song was also given to other platforms and was happily accepted. Bhushan later revealed that he has continued non-film music with Imran Hashmi and Tiger Shroff.