Prime Time Zone closes with Claro and Sky and opens channel for 80% of pay TV audience


Scheduled for its debut on the 27th, Prime Time Zone News signed a contract with Claro and Sky. The agreements will make the news channel of the radio station run by Antônio Augusto do Amaral Carvalho Filho, Tutinha, available to a base that represents almost 80% of pay TV subscribers in Brazil.

On Claro and on Net, Prime Time Zone will be on channel 576, next to CNN Brasil and Band News TV, two direct competitors. Sky confirmed the arrangement with the communications group, but said it still doesn’t have details of the numerical position in the line-up. This depends on hits in the signal technology.

According to recent data from Anatel (National Telecommunications Agency), the channel may be in 76.3% of the Brazilian pay TV market — approximately 12.2 million people. Young Pan’s conversations with operators that have a good percentage of customers, such as Vivo and Oi, are ongoing.

In the schedule that will be released, as informed by the TV news in September, Prime Time Zone’s more traditional journalism programs, such as Jornal da Manhã, 3 in 1, Morning Show and Os Pingos nos Is, will not change their format and will continue to air on the band where they are broadcast on the radio. .

The biggest adjustment will be in Panic. The program led by Emílio Surita will continue on the radio and on the internet at noon. But, on TV, the screening will be at 23:00. This was designed to compete with the CNN Soft project and GloboNews’ special interview track.

The attractions of Prime Time Zone News

An economy program with commentator Denise Campos de Toledo, who has already had passages on SBT and RedeTV!, is on schedule. An attraction with a debate format will also be held in Brasília. The program is called Poder with José Maria Trindade, one of the journalists who is part of the group of Os Pingos nos Is.

The Prime Time Zone team from Brasília was reinforced to try to drill holes in the backstage of the Planalto. The idea is to get even closer to political coverage and get exclusive news. The fact that Prime Time Zone has the sympathy of president Jair Bolsonaro (no party) counts in favor.

The great project of Prime Time Zone News will be its prime time newspaper. Still unnamed, it will air after Os Pingos nos Is, starting at 8pm. The goal is to go head-to-head with William Waack and Monalisa Perrone on CNN Brasil and with Em Pauta and J10 on GloboNews. The debut is scheduled for the next 27th, with launch to the market ten days before.