Professional 300: TAG Heuer launches new generation of traditional Aquaracer

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In 1978, the century-old TAG Heuer launched a model that would set the standard for diving watches around the world. It was Heuer ref. 844, with its iconic dial, red 24-hour scale, fired hour markers, and a diving bezel with a perfectly transparent minute scale. Since then, many other models have been released, and the 844 has become a collector’s item.

More than 40 years later, TAG Heuer revisits its greatest classic with the launch of the Aquaracer Professional 300, which blends the extreme performance and functionality of a diving watch with the versatility and luxury look for an urban environment. To this end, the company’s designers have dedicated themselves to updating the six striking features of the Aquaracer collection: unidirectional rotating bezel, threaded crown, water resistance to at least 200 meters, luminous markers, a sapphire crystal and a double safety clasp.

“This new collection continues our tradition in diving and watchmaking. However, we wanted the new pieces to better reflect this diving tradition of TAG Heuer, which originally gave rise to the Aquaracer line”, explained the product director at EXAME to EXAME TAG Heuer, Guy Bove. “In that sense, the Heuer ref. 844 is a benchmark, elevating the Aquaracer Professional 300 to the world of luxury. That’s what makes it a masterpiece.”

aquaracer professional 300 Professional 300: TAG Heuer launches new generation of traditional Aquaracer TAG Heuer Aquaracer Professional 300

TAG Heuer Aquaracer Professional 300 (Reproduction/Disclosure)

Despite keeping the iconic features of its predecessors, the new model is thinner and lighter, giving more sophistication and ergonomics to the user. The integrated metal bracelet even has a fine adjustment system that extends or reduces the length of the bracelet by up to 1.5 cm, allowing it to be resized for use over a diving suit, for example.

The main collection is made up of seven references in two sizes: qfour will have a case diameter of 43 mm, and three will have a case of 36 mm. Six will be stainless steel, with a choice of black, blue or silver dials. There will also be a 43mm piece in high-tech grade 2 matte titanium with a green dial.

Limited edition for collectors

Aquaracer Tribute 844 Professional 300: TAG Heuer launches new generation of traditional Aquaracer TAG Heuer Aquaracer Professional 300 Tribute to Ref. 844

TAG Heuer Aquaracer Professional 300 Tribute to Ref. 844 (Reproduction/Disclosure)

There is even a limited edition version for collectors. Called “Aquaracer Professional 300 Tribute to Ref. 844”, it mixes a high-tech grade 5 titanium case with a series of visual elements from the historic 78 model. Of this version, only 844 units were produced, sold for R$24 thousand each. Already the “common” versions of the new Aquaracer cost about R$15,000.

“When it comes to references, we don’t believe in a strict renaissance of historic watches, but rather in drawing inspiration from specific references and designs,” says Bove of the tribute to the 844. modern design, we’ve managed to build a new watch that will resonate with the past. That’s what we’ve done with the 844 we have now.”

Read the full interview with Guy Bove, Product Director at TAG Heuer below: