Since leaving the third edition of Big Brother Brasil, Sabrina Sato has been diversifying his career beyond television. With a considerable portfolio of companies in which she invests, Sabrina has just taken a new step in her investment portfolio. Together with her husband, Duda Nagle, and the couple’s physical personality, Marcio Lui, they become investors in startup Be Brave and launch the Be Brave app in Brazil.
Founded in 2019 by Gabi Dezan, Daniel Dezan, Isadora Cambraia, Gabriel Veloso Cambraia and Carlos Arruda, Be Brave has more than 5,700 subscribers in several countries such as the United States, China, Japan, Australia, Turkey and regions in Europe. The web based platform now becomes an application with the arrival of Sabrina, Duda and Marcio.
For the presenter, the app is the ideal meeting for those who want to get training routines, nutritional balance and emotional control guidelines. “It is the union of these pillars translated into a unique and innovative digital platform. Many people followed me daily in lives of exercise at the beginning of the pandemic and now together again we can exercise and take care of the mind and well-being”, he comments.
Marcio Lui will bring the Sato Nagle couple’s training methodology to the app. For Lui, the launch highlights the importance of improving the quality of life. “It’s an easy way to move your body, bringing all the necessary information such as training, nutritional guide and courses in the palm of your hand”, he comments.
The application hits the market with a monthly subscription cost of 14.90 dollars, around 80 reais. By the end of this year, the founders are expecting 100,000 subscribers in Brazil.
According to estimates by the App Annie consultancy, the wellness application market grew in 2020 and already moves over 150 million reais in Brazil. In the first year of the pandemic, the volume of downloads from these digital platforms in the country reached 181 million, a growth of 45%, well above the global average, which was 30%.
In terms of usage time, Brazilians spent 170 million hours on apps, which generated a financial turnover of around 151 million reais for this niche, making it one of the most promising, according to the analysis, for startups in the post-pandemic.
To stand out in the segment, through Machine Learning and Artificial Intelligence, the Be Brave application offers users personalized programs, according to each person’s profile and specific objectives.
The app aims to attract people from 18 years old to seniors, with more than 120 recipes, 450 videos of physical exercise classes, courses on food and well-being for all types of audiences, of various ages. “Our physical exercise classes are accompanied by videos that are tutorials that help practitioners to perform the exercises correctly, avoiding injuries and increasing performance”, concludes Carlos Arruda.
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