Founded in 1927 in Florence, Salvatore Ferragamo opens today (12) a permanent boutique at the JK Iguatemi mall, in São Paulo. In August, the House open one pop-up store at the Pátio Batel mall, in Curitiba.
Ferragamo JK Iguatemi boutique offers a personalized experience with subscription services. Specialist stylists will also be available for assistance.
Aiming at the Latin American market, with growth in the sale of luxury products, Brazil, as a regional leader, is a key player in the brand’s expansion strategy for this decade.
The opening of two stores with new architectural concepts is in line with the economic expansion expected after the pandemic. For over ten years in the country, since 2013 the local branch is operated directly by the brand.
In addition to the four stores, in São Paulo, in Rio de Janeiro and an outlet in São Roque. Since 2020, the brand has been undergoing a digital transformation in partnership with Farfetch and Iguatemi 365.
The design projects of the new stores differ from each other. The new store at the JK Iguatemi mall is based on straight curves, with materials such as walnut, velvet and a color palette that evokes summer in Tuscany. The furniture and lighting were developed by the Italian-based design team in collaboration with local professionals.
The pop-up store at the Pátio Batel shopping mall in Curitiba will be the first in the world with a new design concept with cubic-shaped furniture that expresses a modern feel, while its bright and contrasting tones induce a playful and youthful panorama. The new look intends to transport the brand to a level of modernity.
Both stores will receive the Pre-Fall 2021 collection, with highlights for F-Heel shoes and the iconic Studio Bag, in addition to classic and sophisticated tailoring.
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Salvatore Ferragamo Boutique – JK Iguatemi
Av. Pres. Juscelino Kubitschek, 2041 – Vila Olímpia, São Paulo
Salvatore Ferragamo Pop-up Boutique – Patio Batel
Av. do Batel, 1868 – Batel, Curitiba – PR