The debut of A Fazenda 13 knocks out The Masked Singer’s buzz on Globo


The premiere of A Fazenda 13 on Tuesday (14) helped to bring down the swell of The Masked Singer, which broke a negative record on Globo. The fifth episode of the masked reality series scored 17.8 points, the least seen edition so far. In the direct confrontation, from 22:22 to 12:13, the Record program registered 12.6 points.

According to data from Kantar Ibope Media obtained by TV news, The Masked Singer also won 31.3% share (participation) of 57% of televisions turned on during the exhibition of the attraction.

In its four previous editions, the program led by Ivete Sangalo on Globo had only been above 20 points. In the debut of the unprecedented format in Brazil, on August 10, it scored 21.2 points; the following week (8/17), 20.4; then (24/8), 22.0, the record for the season so far; and on the 31st of last month he scored 20.3.

Presented by Adriane Galisteu — Marcos Mion’s replacement in charge of A Fazenda, the Record reality show aired from 10:45 pm to 0:08 am and scored 12.0 points in Greater São Paulo. In this same period, Globo reached an average of 17.0 points, and SBT only 5.1.

The new season of the rural competition, however, did not surpass the arrival of the previous edition, as A Fazenda 12 debuted with 13.6 points.

Jornal da Globo was kicked into the night due to the screening of The Masked Singer, Secret Truths and Reporter Profession and suffered a negative record of audience. On the air from 1:34 am to 2:15 am, the newscast scored 5.2 points, its lowest ibope this year. The newsletter usually goes live around midnight in the schedule.

See below the audiences for Tuesday, September 14, in Greater São Paulo:

Average of the day (7h/0h): 14.0
good morning SP 7,3
Good morning Brazil 7,9
More you 7,2
Meeting with Fatima Bernardes 7,3
SP1 10,9
Globe Sports 10,6
Newspaper Today 11,1
Afternoon Session: Joy: The Name of Success 11,2
You You You 15,5
fitness dreams 15,4
in the times of the emperor 17,9
SP2 20,7
grab hold 23,1
National Newspaper 26,1
Empire 27,9
The Masked Singer Brasil 17,8
Secret truths 10,7
Reporter Profession 7,7
Globo Newspaper 5,2
conversation with bial 4,1
Owl: Changed Women 3,3
Hour 1 3,8
Average of the day (7h/0h): 7.4
Morning General Balance (average from 5am-8:30am) 1,8
General Balance Sheet SP (7:30 am to 8:29 am) 2,8
Speak Brazil 3,7
Nowadays 4,5
JR 24h (morning) 4,6
General balance 7,6
Proof of love 6,4
JR 24h (afternoon 1) 5,3
City Alert 7,3
JR 24h (afternoon 2) 6,0
Journal of Record 9,5
Genesis 13,3
The Farm (premiere) 12,0
JR 24h (dawn) 5,0
Speaks, I hear you 1,5
Religious 0,5
Average of the day (7h/0h): 4.5
First Impact 3,3
Come here 3,3
Good Morning & Co. 3,7
Chest Award Coupon 4,1
gossiping 3,1
Champions League Europe: Barcelona vs. Bayern Munich 4,1
indomitable heart 6,7
true loves 6,9
SBT Brazil 6,3
wheel to wheel 6,8
Chest Award Coupon 6,8
Chiquititas 5,5
Mouse program 5,5
Spectacular Cinema: Shrek 5,5
the night 3,8
Operation Mosque 2,9
Reporter Connection 2,3
SBT Brasil (re-presentation) 2,1
First Impact (4h-6h) 2,6

Source: Broadcasters

Each point is equivalent to 76,577 households in Greater SP