Thursday, April 15, 2021

The Oasis of Bvlgari: the new collection of the maison wants to make a more beautiful world

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“If beauty cannot be experienced to the fullest, it does not mean that one cannot continue imagining it.” With this premise and the use of unusual materials and details of handmade jewelry, Bvlgari presents the new collection of autumn / winter bags 2021. Named ‘Oasis’, in reference to the places we would like to be able to go to in a world without a pandemic, Mireia Montoya, General Director of the Bags and Accessories Division at Bvlgari, tells more about the brand’s news, accessories trends and plans for the brand, direct from Milan, in an exclusive interview with Casual.

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After a difficult year, you managed to innovate by choosing a different material, such as raffia. What inspired you to create in 2020?
Yes, it is being a private moment, we are still in lockdown. We designed the collection for the way we would like to be living. We think about the desire to be outside, to be free, to have our ideal life back. And then we thought of a collection oasis, because we were thinking of a mental oasis. So it was what inspired the colors of the collection, like water, more neutral colors and raffia, thinking about sand, being on the sea side, enjoying freedom again. It was really that desire to be free and we are doing a lot for us. When designers created this moodboard for the collection, and Brazil has often appeared as a reference of “oasis”.

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