Saturday, February 27, 2021

Upset with SBT, Ticiana Villas Boas offers to return to the Band

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Upset with SBT, Ticiana Villas Boas met with the top of the Band this Monday (22) and offered to return to the station that projected her career. She had recorded pilots for Vem Pra Cá, the new morning of Silvio Santos’ company, but lost the post of presenter to Patricia Abravanel.

THE TV News found that Titian met with Johnny Saad for coffee yesterday afternoon. In the conversation with the president of Band, she expressed her discontent with SBT for being out of command of the attraction she would present alongside Ivan Moré.

“Regarding the visit of Ticiana Villas Boas to the headquarters of Band this Monday, the broadcaster informs that the journalist has a beautiful story in the house and has left many friends here, so she is always very well received by the President of Grupo Bandeirantes, Johnny Saad, and by the other employees. The doors will always be open “, said the station in a note.

The SBT management was very satisfied with the performance of the presenter in the pilots that were recorded, but Silvio Santos acted as an entrepreneur and used the financial logic to not make it effective at the station: as there were employees in the refrigerator, he chose to put in activity those I was getting paid without working. And his daughter, Patricia, was chosen for the post, alongside Gabriel Cartolano, who will leave Fofocalizando.

Ticiana has had no contract with SBT since December, when the second season of the reality show Bake Off Brasil: A Cereja do Bolo is over. As Nadja Haddad consolidated herself as a presenter for Bake Off Brasil, she found in Vem Pra Cá the opportunity to resume her work on TV, after a three-year hiatus.

Her husband, businessman Joesley Batista, was willing to invest in the new SBT morning and use some of his companies to sponsor the attraction. But not even the financial backing confirmed it in the cast.

The report found that Ticiana offered to return to Band, where she left in 2015 to migrate from Journalism to Entertainment. In her possible return to the Saad family broadcaster, she intends to continue in the line of shows, looking for formats still unheard of in Brazil to lead.

The presenter has always been very dear to everyone at Band, since the time she worked as a reporter in Bahia. Her good performance in front of the cameras drew the attention of the headquarters in São Paulo, which hired her and set her as an anchor, in 2008, for Jornal da Band, in which she shared the bench with Ricardo Boechat (1952-2019) until her departure to the SBT.

Even without a contract, Ticiana had not been ruled out by Silvio Santos’ broadcaster, which is still studying new formats to take advantage of it in its grid. But the presenter is ready to return to the former broadcaster and take with her all the potential investment in advertising that her husband’s companies are willing to make on their projects.

Sought, Ticiana Villas Boas did not respond to the report until the publication of this text. Band and SBT declined to comment.

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Upset with SBT, Ticiana Villas Boas offers to return to the Band