ViacomCBS hires ex-Globo and ex-Netflix to boost production and profit in Brazil

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In full expansion in Brazil with its pay TV channels and streaming services, ViacomCBS made a major overhaul of its executive team: it hired Maria Angela de Jesus, former director of original products at Netflix, and Fabricio Proti, former director of Ad Sales of Globosat channels.

Maria Angela is one of the most respected executives in the market, with 21 years of experience leading HBO in Brazil. In 2017, she was hired by Netflix and became responsible for the expansion of national original productions within the streaming giant.

At ViacomCBS, she assumed the role of Senior Director of Production and Production Management for VIS Americas, becoming responsible for implementing Viacom International Studio (VIS) production strategies in all genres and formats. In addition, it will manage and supervise the relationship with outsourced production companies, suppliers and the main production talents in the Brazilian market.

“Even as a newcomer, I’m very excited about the countless possibilities we have to deliver productions of great importance and with enormous potential for success,” Maria Angela told TV news.

Proti, in turn, assumes the role of Senior Vice President of Ad Sales for AVOD and Pay TV at ViacomCBS Latin America and General Manager of ViacomCBS Brazil. Upon his arrival, the group dismissed Mauricio Kotait, who was about to complete four years with the company.

“ViacomCBS’ efforts are focused on incrementing and boosting the recently launched streaming services, Pluto TV and Paramount+. And this is already quite clear in my integration and setting process. But I guarantee that linear channels are still extremely important for ViacomCBS,” said the executive to the report.

Natasha Szaniecki, who held the position of Senior Director of Corporate Communication and Social Impact, was dismissed after 16 years with the company. In his place, Felipe Reis takes over the area, being promoted to Senior Manager of Corporate Communication and Social Impact.

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