Wednesday, April 14, 2021

WandaVision beats Bridgerton in a dispute over an audience; Netflix leads ranking

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A highlight of Disney +, WandaVision surpassed Bridgerton’s audience during the month of January. So says the Variety Intelligence Platform, a measurement platform from Variety magazine that analyzes data and production numbers available on streaming services in the United States.

According to a survey by TVision, the VIP analysis provider, Marvel’s first series on Disney + had an indexed audience of 8,127, which means that it was almost 81.3 times more viewed than the average in the analysis of streaming platforms on first month of 2021.

TVision determines delivery impressions by counting viewers who have watched a title for at least two minutes in a content viewing session that is at least five minutes long.

A new Netflix phenomenon, Bridgerton took second place, totaling 6.808 – also due to the measurement made by TVision. Soul (2020) and Night Stalker: Torture and Terror (2021) took third and fourth place, respectively.

The superiority of WandaVision is surprising since, in January, Disney + released only three episodes of the series about the Scarlet Witch (Elizabeth Olsen) and Vision (Paul Bettany), while the entire first season of Bridgerton has been in the Netflix catalog since 25 December.

Netflix lidera a guerra do streaming

Still according to the data analyzed by VIP, Netflix was the streaming service most sought by users in January. In addition to the market leader, the study takes stock of all the most important platforms in the USA: Prime Video, Hulu, Disney +, Apple TV +, HBO Max, Peacock, CBS All Access (future Paramount +) and Discovery +.

Netflix secured first place with 23% of public demand, followed by Hulu (12%), Prime Video (5%), Disney+ (3%) e HBO Max (2%).

The survey also pointed out that, despite not appearing in the top 10 most viewed series of January among all platforms, O Gambito da Rainha (2020) had a good performance and helped Netflix to stay in the lead. For Prime Video, productions like I’m Your Woman (2020) and The Wilds were highlighted.

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