Setting the correct temperature for the consumption of a rosé is not enough of a headache. Sometimes it gets too cold, sometimes not enough. Patience. Nothing that doesn’t dip the bottle in an ice bucket won’t do, or a few extra minutes at room temperature. Chilean winery Santa Rita has just presented an even more practical solution. Its rosé from the 120 Reserva Especial line received a new packaging, which changes color when the wine reaches the ideal temperature for consumption. This is thanks to a thermosensitive ink, with pigments that reveal themselves only at 4ºC. It is the temperature that Santa Rita recommends for the rosé in question, one of its most popular labels.
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Brazil is the first country to know the technological packaging. No wonder. Last year, sales of 120 Reserva Especial Rosé grew 31% here compared to 2019. “With the novelty, our expectation is to reach the sale of 10,000 boxes of 120 Rosé this year”, says the marketing director of the winery , Francisca Muñiz. Made only with syrah grapes, the drink has an alcohol content of 12.7%, fruity notes and a good balance between acidity and sweetness. It is on sale in chains like Pão e Açúcar and Extra and costs around 60 reais.
It is not today that rosés are tremendous success. Called, in the not-so-distant past, “wines for those who don’t understand wines”, they gradually fell into the graces of critics and consumers. There are those who call them champagne from the millenials. Another nickname is water from the Hamptons, due to the appreciation that the habitants of this region in the state of New York have for the drink. Singer Jon Bon Jovi and his son, Jesse Bongiovi, by the way, launched theirs, Diving into Hampton Water.
According to the consultancy Wine Intelligence, consumption of rosés grew 84% in Germany between 2007 and 2017 (in the same period, the jump was 60% in England and 33% in the United States). In Brazil, the import of the product has doubled from four years to here, according to reports by Ideal Consulting and Wine Intelligence. In 2017, they represented 3.1% of the wines consumed by Brazilians. In 2020, this percentage rose to 6.3%. It is recommended to eat by the pool, without any food to accompany it, or in conjunction with salads, fish, seafood and entrees.