Winery launches rosé with packaging that changes color when the wine is at the ideal temperature

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Setting the correct temperature for the consumption of a rosé is not enough of a headache. Sometimes it gets too cold, sometimes not enough. Patience. Nothing that doesn’t dip the bottle in an ice bucket won’t do, or a few extra minutes at room temperature. Chilean winery Santa Rita has just presented an even more practical solution. Its rosé from the 120 Reserva Especial line received a new packaging, which changes color when the wine reaches the ideal temperature for consumption. This is thanks to a thermosensitive ink, with pigments that reveal themselves only at 4ºC. It is the temperature that Santa Rita recommends for the rosé in question, one of its most popular labels.

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Brazil is the first country to know the technological packaging. No wonder. Last year, sales of 120 Reserva Especial Rosé grew 31% here compared to 2019. “With the novelty, our expectation is to reach the sale of 10,000 boxes of 120 Rosé this year”, says the marketing director of the winery , Francisca Muñiz. Made only with syrah grapes, the drink has an alcohol content of 12.7%, fruity notes and a good balance between acidity and sweetness. It is on sale in chains like Pão e Açúcar and Extra and costs around 60 reais.

120 Rosé Termo mockup ing Winery launches rosé with packaging that changes color when the wine is at the ideal temperature 120 Rosé Special Reserve: new packaging

120 Rosé Special Reserve: new packaging (Press Release / Press Release)