With Fadinha, Globo has the best dawn since Prior x Manu Gavassi at BBB20

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Brazil went to bed later to watch Rayssa Leal, the Fadinha, win a silver medal in the street skate competition of the Tokyo Olympic Games. This Monday (26), Globo had its best overnight audience since March 29, 2020, when there was the revelation of who had won the polarized wall between Felipe Prior and Manu Gavassi at BBB20.

According to audience data obtained by TV news, the broadcast commanded by Everaldo Marques scored 11 rating points and 39% participation in the PNT (National Television Panel, TV index of the 15 main metropolises in Brazil), four rating points more than the average of the track in the four weeks above. It’s a 57% growth in the hour.

In Rio de Janeiro, Globo’s audience increase with Rayssa Leal’s silver medal in women’s skateboarding was also 50% compared to the average of the time slot in the previous four weeks –12 points and 39% participation. It was four points higher than the traditional hourly average.

In the early hours of this Monday (26), Globo had its highest average audience on the PNT and in Rio on Mondays, in the early morning range (from 0:00 to 6:00), since March 29, 2020. On that day, the Brazil was also at a standstill, but for another reason: BBB20 decided its most remembered wall, with Felipe Prior and Manu Gavassi as protagonists.

Voting was a record, with 1.5 billion votes sent. As the program presented by Tiago Leifert lasted until later that day, after midnight, Globo benefited from a very high audience between 0:00 and 1:00.

In São Paulo, Fadinha also monopolized the public: the audience on time had a 44% increase compared to the average of the track in the four previous weeks – it was 13 points (four more) and 29% of participation.

Other competitions

Globo also increased its numbers with other events. The victory by 2 sets to 0 of the beach volleyball duo Ana Patrícia and Rebecca in their debut at the Tokyo Olympic Games increased TV Globo’s audience on the PNT by 50% (23:45 to 0:06). There were 12 rating points and 30% participation, four points more than the average of the track in the previous four weeks.

In São Paulo, the audience on time had a 44% increase compared to the band’s average in the previous four weeks – there were 13 points (four more) and 29% participation. In Rio de Janeiro, the audience increase in the hour was 30% compared to the average of the track in the previous four weeks –13 points (three more) and 29% participation.

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