TV Cultura announced on Monday (22) that it will show in 2021 the Formula E races, the main world category of electric cars. It will be the first time that the championship, known for sustainability, will be broadcast on open TV in Brazil. Fox Sports previously owned the broadcast rights, which it gave up after six seasons.
Formula E has always been broadcast in Brazil by Fox Sports, which has been responsible for broadcasting since the first season in 2014. However, after the merger with ESPN, the Disney sports channel did not renew the contract.
Sport Director of TV Cultura and presenter of the program Revista do Esporte, Vladir Lemos considers that the agreement to televise the electric category is important to strengthen the sports network of the broadcaster and create links with new viewers.
“The partnership with Formula E is a great moment for the broadcaster. Not only because of the affinity of values, the concern with the issue of sustainability, the environment, but also because it is a championship designed to promote interactivity with the viewer and for be, at the same time, an opportunity to approach a new audience. In addition to strengthening our grid of sporting events “, evaluated the journalist.
The station’s digital will also be highlighted. The social networks and the website will feature different commentators, exclusive cameras aimed at Brazilian competitors and an exhibition of free training sessions. This dynamic will be repeated throughout the year. On television, only qualifying races and training will be shown in full.
The championship also invests in interactivity among the spectators, with the Virtual Allianz E-Village. The initiative brings live content from the paddock, with participation via comments and hashtags, backstage, exclusive interviews, digital autographs and a question and answer session with the pilots.
The first stage of the main and first electric car championship takes place in Saudi Arabia, on the urban circuit of Al Diriyah. In the dispute are two Brazilians: Lucas di Grassi, from Audi, and Sérgio Sette Câmara, from Penske.
With double races, the first grid will be held next Friday (26) and the second on Saturday (27). From 10 am, TV Cultura shows the qualifying training and, at 2 pm, the official races, with comments by Fábio Seixas, a journalist specializing in auto racing, and narration by Marco de Vargas, former Fox Sports announcer.
With a focus on sustainability, Formula E was created to revolutionize and reinvent motorsport. The races, held on urban circuits in different countries, aim to inspire generations to adopt sustainable mobility, since only electric cars are used, which do not emit polluting gases.
The competition has two separate titles: one dedicated to pilots and the other to teams. At the end of the season, the driver who has accumulated the most points during the seven months of the campaign wins. The championship is decided by calculating the scores of the two drivers of each team.
The dispute follows a standard scoring system, used in other categories sanctioned by the FIA (International Automobile Federation), awarding points to the top ten.
Formula E 2021 consists of 14 stages played in 12 cities around the world. There are 12 teams and 24 drivers in the race. After the Arab circuit, it will be Italy’s turn to host the competition in Rome on April 10.