Not everyone who has the courage to say that he joined the company he works with plans to stay for a short time. Juliana Azevedo has it. “I joined P&G with plans to stay only two years,” says she, who has held the position of CEO of the company in Brazil since 2018. She is the first woman to hold this position in the company, which she joined like a lot of people – as an intern, for exactly 23 years.
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The executive is the first interviewee in the video series of the Nosso Olhar column, led by Yasmine McDougall Sterea, CEO of Free Free. Fortnightly, the novelty opens shortly before International Women’s Day, on March 8, next Monday. “It is a series focused on female leadership and gender equity,” explains Yasmine. “It proposes social change for both men and women”.
“How was it to get to this very important position?”, She asks Juliana at the beginning of the program. To which the interviewee replies: “I have to thank you for getting where I am. We talk a lot about equity in the professional environment, but sometimes we forget that we have a role at home, as a mother, daughter, aunt. Empowerment starts at home. ”
He then mentions several actions by P&G, in which half of the leadership is female, to contribute to gender equity. One of them involves Ariel washing powder, designed so that men also feel comfortable using it. “Many of them will wash clothes for the first time with this product, and we need it to be a positive experience”, argues the executive, recalling that in the pandemic, the division of tasks within the home proved to be very important.
Yasmine records how important Juliana’s trajectory can be for several women. “It proves that they can also get there, and also be the first in their areas,” he argues, adding that, due to the pandemic, there are about 7 million unemployed in the country.
Watch the full interview: