The company’s total assets in Europe rose from 242 billion dollars to 238 billion dollars with the action of the ace of the Portuguese team
Cristiano Ronaldo caused enormous damage to Coke with a gesture made before the press conference granted last Monday, the 14th, on the eve of the premiere of Portugal on Eurocup – The Portuguese team faces Hungary from 1pm (GMT) today, in a match valid for Group F. Upon entering the press room, the striker removed two bottles of soda from his front and asked people to drink water instead of the products of the US company. As a result, Coca-Cola saw its shares on the stock exchange and its own price plummet. Watch the moment below.
According to the Spanish newspaper “Marca”, before Cristiano Ronaldo made the controversial gesture, each share of Coca-Cola was worth 56.10 dollars. After the interview with the Portuguese ace, the share dropped to $52.22, registering an impressive drop of 1.6% in the company’s total value on the European Stock Exchange. In addition, the company’s total equity in Europe went from $242 billion to $238 billion, a loss of $4 billion (about BRL 20 billion at current prices) with the attitude of the Juventus star.
At the Portugal national team press conference today, Cristiano Ronaldo was bothered by two bottles of Coke in front of him. They are sponsors.
He took out the two bottles, took one of water and said: ‘Drink water. Not Coca-Cola.’
Portugal opens tomorrow, 1pm, against Hungary pic.twitter.com/nyWuHT5Bic
— Soccer Patients (💉 NOW!) (@Football Patients) June 14, 2021