Saturday, February 27, 2021

With black models, Palmeiras’ new uniform campaign is the target of racist attacks – Prime Time Zone

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The Observatory of Racial Discrimination in Football denounced comments made in the club’s publication

DisclosureBlack models were part of the campaign for the new Palmeiras uniforms

This Tuesday, 23, Palmeiras and Pulma announced the new uniforms of the club alviverde for the 2021 season. The green squared model will have its debut in the first game of the decision of Brazil’s Cup against Guild, next Sunday, the 28th. The campaign of the sports material supplier drew attention for having black actors, but not everyone liked the initiative. The profile of Observatory of Racial Discrimination in Football on Twitter denounced some racist comments in the campaign post. “Now all the propaganda from Puma has chimpa with cute hair. You can already build a next cast on the planet of monkeys, ”wrote one user.

The Observatory recalled that more than half of the Brazilian population is made up of black people and the presence of actors should not be surprising. “In a country where 56% of the population is black, how can blacks and blacks representing something positive cause so much disgust and hatred, even in the football space? So called democratic ”, quoted the Observatory. It is not possible to check whether the accounts used in criminal comments are from fans of the Palm Trees or fakes that used the post to distill prejudice.

THE racism it is growing more and more in the middle of football. Last week, William, a Brazilian player Chelsea from England, denounced racist comments he received on social media. On Monday, 22, former Brazilian midfielder Michel Bastos revealed that he suffered racism at a supermarket store in São Paulo.

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With black models, Palmeiras' new uniform campaign is the target of racist attacks - Prime Time Zone