A sul-Korean LG announced the end of its cellphone vision on Monday (5). The area has lost billions of dollars in the past six years and the company has decided to leave the sector aiming at an improvement in financial health. Throughout its history, LG has launched dozens of cell phones in Brazil and in the world and some of them marked an epoch, either due to innovation or sales volume. See, below, the selection of EXAM of LG devices that were part of the history of the global cell phone market.
The LG K9570 Cookie was a fever in the Brazilian market when it was launched in 2009, costing about 400 reais. The device had a touch screen that worked primarily with interaction by a smart pen. The operating system was not the Android adopted by LG years later on its smartphones. Therefore, the offer of applications for the device was limited.
The LG G5 was a smartphone with Android system that arrived in the wave of amazing accessories. The movement was inspired by Phonebloks, an open-source modular cell phone project, which could have parts exchanged to assemble a customized product. The G5 did not reach that much, but it allowed the use of accessories, such as a digital camera, a camera that filmed in 360 degrees and a stronger speaker than the one that already equipped the device.
The LG G4 was a high-end device launched in 2015. Its main highlight was the screen, which had a quantum dot coated display to improve color fidelity. The technology was soon adopted by competitor Samsung in TVs in the luxury segment.
In the wave of mobile phones with foldable screens, such as the Samsung Galaxy Fold, LG surfed in another way: the manufacturer launched an accessory for its high-end device LG G8 that gave him a second of it. Like a flip, the device closed sideways.
In early 2021, LG announced the LG Wing, its latest effort to boost the smartphone division through innovation. The differential of the device was the fact that it was rotating. The LG Wing had an appeal for productivity. The device allowed to see the notifications at the bottom of the screen, while another application is run at the top, such as a video, for example. The product also allowed to perform any other task on the first screen, even when the user is on an audio or video call on the other screen. The phone’s screen rotated 90 degrees clockwise to allow multitasking.