Friday, April 23, 2021

Black women startup wants to transform tech market with diversity

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US United States, black women represent 2% of those working in the area of ​​science and engineering. At the Brazil, there is no data on the subject, a consequence of the inequality in the market, which remains predominantly white and masculine. The information is PretaLab, survey carried out by the social organization Olabi.

However, with barriers, resilience also emerges. THE Plena A.I, founded by Samara Rodrigues, is a startup formed only by black women, which uses the data intelligence to help companies from the most diverse segments in decision making. Together, the company of five women intends to become na “more diverse the world in the matter of technology”.

The name “Plena” comes from the Latin “plenus”, which means something like “full, full, which is presented in all its potency”, according to the website Word Origin. In an interview with EXAM, CEO Samara Rodrigues says that the meaning perfectly aligned with the female name she was looking for for her startup.

The company, which started in the second half of 2020, offers solutions such as: Marketing and Sales, helping to map the behavior of the public of other companies in order to make the recommendations of products and services more assertive; Risk and Compliance, helping to prevent threats and implement good corporate governance practices; Profile Analysis, working on the recognition of the behavioral financial history in order to draw the best lines of credit for the user.

Like any business in the same industry, the data analyzed encompasses everything imaginable. In the case of a retailer, for example, from promotions and registration emails to how long your mouse stays over a link are considered by companies like Plena.

There is a catch, though: data intelligence is far more human than it looks. The algorithms used to create what the machine identifies are the experiences, education and thoughts transmitted through those who develop this system. If this experience is not different, the data reproduced will also not be. “Plena was born to fill this hole in companies”, comments Rodrigues.

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