Brazil is the second country that most uses the TikTok in the world, behind only the China, country of origin of the company that controls the application, Bytedance. This is shown by a new survey carried out by the German consultancy Statista.
In the ranking, China appears in the lead in the use of TikTok in the last 12 months, with 72% of respondents reporting having used the app between July 2020 and June this year. In Brazil, the percentage is 40%, followed by Mexico, with 37%, by Russia, with 31%, and by Germany, with 26%.
The United States appears in sixth place, with 24%. The ranking is completed by the United Kingdom (24%) and Canada (22%). In China, TikTok has a version adapted to the local market that goes by the name of Douyin.
Statista’s survey was conducted with between 1,600 and 4,500 adults, per country, from 56 different countries.
TikTok’s success is so great in China that the local government has restricted the time to use the app recently. Children under the age of 40 can use the app for just 40 minutes a day and within the time range from 6:00 am to 10:00 pm.
In Brazil, influencers are successful on the social network and accumulate millions of followers, such as Vanessa Lopes, Virginia Fonseca, Vitor Fernando and Raphael Vicente.
TikTok’s success attracts competition. Kwai has been making efforts to grow in Brazil, with bonuses from users who refer friends, and Instagram has boosted the reach of videos in the format called Reels, which is analogous to TikTok.
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