Tuesday, March 2, 2021

Brazilian startup makes unprecedented partnership with Google to digitize small businesses

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For those who have none online presence, taking the first steps to expand business into the digital world can be daunting. With the covid-19 pandemic, the solution found by many traders and retailers was intermediate, how to connect to consumers via WhatsApp, for example.

Nevertheless, the problem remains: how to put inventory and inventory of a business on the internet and make it available to consumers? Napp Solutions, a startup founded in Leme, in the interior of São Paulo, closed a partnership with Google to try to solve this problem.

Basically, Napp connects to business management integration (ERP) software, which allows organizing retailers’ stocks, and puts that information online. Together with Google, it is possible to display this information in Internet searches, with cards that appear at the top of searches in the search engine.

For example, if a user searches for a specific product, the functionality allows him to show that the product is in stock at a store near his location, instead of directing it to a marketplace or an online store. The idea is interesting for the consumer because it allows access to goods faster than waiting for shipping and freight. For local businesses, there is greater capillarity and the possibility of reaching consumers.

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Carminha, is it you? Adriana Esteves sends villain back to the dump in Amor de Mãe

Regina Casé has already warned that Thelma will leave Carminha in her shoes in the final stretch of Amor...

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Brazilian startup makes unprecedented partnership with Google to digitize small businesses