This article is part of the EXAME Desperta newsletter. Subscribe for free and receive a summary of the topics that will be in the news every morning.
the billionaire Jeff Bezos passes the baton. This Monday, the 5th, the executive who founded the Amazon — just 27 years ago on July 5, 1994 — will leave the CEO post to Andy Jassy, an executive who has been with the company since 1997 and was one of those responsible for building Amazon Web Services, the subsidiary that coordinates cloud computing efforts company and one of its most structured and profitable areas.
Bezos announced that he would leave the top of the company he created in early February. Since then, the billionaire has taken final steps in the CEO chair: he managed to stop the fight for unionization at a distribution center in Alabama and tried to reshape Amazon’s employee treatment policy.
With the company accused of controlling even trips to the bathroom, Bezos stated in his last letter to investors that the company needed to take better care of employees: in the text, the founder claims that the company, always focused on providing the best service to consumers, it also needs to be careful with its employees.
In addition, Amazon has added two new “clauses” to the company’s set of 14 leadership principles that govern the company: “strive to be the best employer on the planet,” and “success and scale bring big responsibilities.”
The additions reflect well the moment the company is experiencing. Amazon is now one of the largest employers on the planet, with 1.3 million employees. In 2020, the company hired more than 400,000 people to handle the increased demand for online shopping, driven by distance and the pandemic. In several countries — such as the US and Brazil — the percentage of retail purchases grew much higher than expected last year. That put the company in the spotlight of regulators and critics.
In addition to the growth in its core business, Amazon flies in other fields: the cloud computing area remains a thriving business, the company has just acquired the MGM studios to strengthen its portfolio of content creation, movies and series. Technological supermarkets, with purchases aided by the company’s data, are starting to operate in the US, giving an overview of what’s to come. Amazon is also beginning to position itself as one of the big players in the digital advertising market, selling ads on its website’s searches. This future chapter will be up to Jassy to deal with: the new CEO is a leader who has learned and worked with the founder for years, but has not started the company. Many describe Jassy as a more open executive and easier to approach than Bezos, and this should help him with the new challenge.
The founder will have a seat on Amazon’s board of directors and focus on his other bets and adventures. Bezos, who recently dodged coverage of a divorce and an extramarital affair, has been an even more visible person. A 127-metre million-dollar yacht awaits him, as well as a trip to space at the end of the month, which he will do together with his brother, aboard a rocket designed by Blue Origin, another of his companies.
Bezos said in his exit statement that he believes Amazon is at its most innovative phase and that he is excited about the transition and that he himself is not thinking about retirement. “I’ll have the time and energy I need to focus on the Day 1 Fund, the Bezos for Earth Fund, Blue Origin and The Washington Post, and my other passions. I’ve never had this much energy, and this isn’t about retirement. passionate about the impact I believe these organizations can have,” he said in February. Bezos must remain in the spotlight through precisely these “other passions”.
As for Amazon, although the company is constantly changing, there are still challenges: the company is currently one of the companies that is most under the gaze of regulators and under demand to emit less pollutants. There are still challenges ahead of the company and its founder, even though he is no longer in the CEO’s chair.