Google announces change in search and Maps; see what changes

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O Google started this Tuesday the I / O, your annual developer conference. This year, the event takes place mostly online, due to the covid-19 pandemic, but it still brings the main news and technology announcements that the company intends to implement in the coming months and years. According to Sundar Pichai, Google CEO, who opened the conference this year, the new ads are initiatives by Google to make people’s lives better and more functional.

The first big announcement was search engine changes, the company’s flagship and which established it as one of the great powers of the internet. Google says it’s working to implement a new artificial intelligence interaction in the search, called MUM, which in Portuguese means Unified Multitasking Model.

According to the company, the technology is able to solve complex information challenges and increase the search experience of users, creating a summary and index system, with the main information related to the search. MUM is considered by Google 1,000 times more powerful than BERT, the current model used by the company.

In addition to having greater capacity for searching and condensing information, the new intelligence will also be able to mix different aspects of the searched term and provide information that is in images and videos. Different languages ​​are also on the MUM working spectrum, who will be able to translate information that is in other languages ​​and translate it into the desired language. For example, if the information most suited to a search is in Japanese, artificial intelligence will already be able to translate this and send the result to the user in English.

The example used in the presentation was someone doing a search on Mount Fuji, Japan, after climbing Mount Adams, USA. The search would understand, then, that the user is comparing two mountains and would bring results of physical preparation, equipment, routes, and infrastructure on the mountain. It would even be possible to send images of the material and ask if it is appropriate for the climb.