O Google announced on Tuesday, the arrival of a new smart speaker from the company to the country. Evolution of the Nest Mini, which was launched here in 2019, Nest Audio is bigger and brings more robustness in the sound, which is also reflected in its price: the speaker, which has the intelligence of the integrated Google Assistant comes out at cost of R $ 849.
Announced in September in the United States, the product bets on audio fidelity and quality reproduction to win customers. The price of the device in Brazil is higher, comparatively, than the launch in the USA, of 99 dollars. The rise in the dollar and import costs in Brazil made the arrival of Nest Audio more expensive.
The launch in Brazil also includes 3 free months of YouTube Premium and access to the platform’s music service. The device is larger than the previous Nest, weighing just over a kilo and larger in dimensions, which accommodate a 19mm tweeter and a 75mm mid-woofer, to highlight the bass.
“This launch complements the Nest line and gives our consumers the possibility of having an ideal device for those looking for the power of sound and entertainment,” said, in a note, Vinicius Dib, director of Google devices in Latin America.
Made with 70% recycled plastic, Nest Audio comes in two colors, chalk and charcoal, and has volume adjustments per touch on the top of the device, in addition to the “play / pause” button. Of course, there is also the possibility to control the device by voice and integrate other smart home devices, such as lamps and plug adapters from brands such as Positivo, Multilaser, TCL, iRobot, LG and Sony.
Google began to make intelligence available in speakers in the country in a timid way, initially in a partnership with the manufacturer JBL, and integrating Google Assistant with the company’s devices. Then he decided to bring the Nest Mini and now he continues to bet with Nest Audio.
In the meantime, there was an evolution of the market and the adoption by Brazilians of artificial intelligence technology triggered by voice. A survey released last year by data analysis consultancy Ilumeo points out that functionality is already present and known in the lives of Brazilians: among those consulted 92% say they have some knowledge of the technology and 48% make use of personal assistants at least once a week.
During the period, Amazon, which produces the Echo devices and Alexa intelligence, also increased its stake in the country, bringing here the recently launched devices in the USA and updating the offer in the country. On the giant’s website in Brazil, you can find seven models of smart speakers, including Echo Studio, which also supports high-fidelity audio.