In the ‘streaming race’, DirecTV Go partners with Algar Telecom


To dispute two streamings to capture the attention of consumers is increasingly fierce. In a world where Disney+, HBO Max, Star+, Netflix and so many others seek to increasingly increase the customer base, the DirecTV Go increases its “firepower” with a partnership signed with the Algar Telecom, as the companies exclusively informed EXAME.

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The streaming platform maintained by AT&T arrived in Brazil in December 2020 with the proposal to offer live sports and access to more than 90 channels. In other words, unlike rival platforms, which bet on their own productions, DirecTV Go wants to get closer to a cable TV model offer — but without having to install any cable and at a more competitive price than that charged by these services. Today the DirecTV Go cobra R$ 69,90 for services.

Nine months after arriving in the country, the company is now getting even closer to this mission by opening up the possibility for Algar Telecom customers to be able to contract DirecTV Go services directly with the operator, without the need for a credit card.

The service must be resold by Algar Telecom throughout its concession area, which today comprises 87 municipalities in the states of Minas Gerais, São Paulo, Goiás and Mato Grosso do Sul – with a total of more than 1.2 million customers.

“DirecTV Go is a platform built on our belief that people have a certain subscription fatigue. We really believe in our content for the Brazilian public and we started our national expansion effort together with Algar Telecom, a company we trust and believe in”, says Gustavo Fonseca, president of DirecTV Go, to EXAME.

The executive does not explain what the goals are in terms of this partnership, but he says that this is a first step towards national expansion and that future partnerships with other companies are not discarded. E-commerce companies and fintechs are in the company’s crosshairs.