Sunday, May 9, 2021

Instagram is bringing more advertising into the app

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Social network will allow advertisements to run on Reels, the tool that competes against TikTok

O Instagram is bringing more advertising into your app. The social network of photos and videos said in a recent statement that it will allow the advertisement of Reels, the short video tool created last year to compete against the TikTok.

Full-screen ads will be tested initially in a few specific markets: India, Germany, Australia and Brazil. The trend is for more countries to receive the update in the coming months.

Instagram’s strategy is simple and similar to that adopted to include advertising in Stories. Ads can run for up to 30 seconds. Users will be able to interact with the content, either by pressing any button to buy something or accessing another page or just “skipping” this Reels to view the next one.

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palheta smll Instagram is bringing more advertising into the app

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