The Brazilian Multilaser brings to Brazil from today the brand of Chinese mice and keyboards Rapoo. The new products will be distributed by Multilaser, which will also continue to sell peripherals under its own brand. Rapoo was founded in 2002 and has served for years as a manufacturer of devices for other brands, such as LG. The company was a pioneer in the use of wireless communication technology in the 2.4 GHz frequency, which enables the use of peripherals such as mice and keyboards without interference problems, which were common in the beginning of this market.
According to Danilo Angi, product director at Multilaser, all Rapoo products will be imported. “100% of the products will be imported. In Brazil, there are no mouse and keyboard factories. It is impossible to assemble such products in the country today. The entire assembly line and machinery are in China. There is no way to compete with China today. Any multinational brand manufactures products there, “said Angi, when answering a question from EXAM at a press conference.
The bet on the computer peripherals market comes in the wake of the high demand for notebooks in 2020, driven by quarantine and remote work. According to data from the Brazilian market intelligence company Compre & Confie, the turnover of the notebook sector in electronic commerce in Brazil was 2.1 billion reais between the months of March and June 2020, an increase of 85.2% in compared to the same period in the previous year.
Multilaser will sell Rapoo wired and wireless mouse and keyboard sets in Brazil. The X1800T Bluetooth mouse and keyboard combo has a suggested price of 299 reais. The X1800S combo mouse and keyboard with 2.4 GHz technology costs 149.90 reais.
The company has as its biggest bet on mice the M100 model, for 100 reais, which can connect to computers via Bluetooth or a 2.4 GHz receiver. The M500, on the other hand, is a five-button model with a 1600 high-precision sensor. dpi (measurement of movement accuracy), Bluetooth connections and 2.4 GHz and, because it is more complete, it has a higher price: 199.90 reais.
With the increase in demand for video call applications, webcams are also bets from Rapoo to Brazil. The C200, for 269.90 reais, shoots in HD resolution and has an integrated microphone. The camera can be rotated through 360º and can be attached to the notebook or used on a tripod. The C260 model, 399 reais, has the same features as the C200, but can shoot with Full HD image resolution.
To complement the video calling experience, Rapoo brings headsets, headphones with integrated microphones to Brazil. The models called H120 (USB) and H100 (P2 and P3) arrive with suggested prices of 199.90 and 149.90 reais, respectively. Both models have ambient noise reduction technology. All of the company’s new products will be sold by retailers in e-commerce and on the Multilaser website, as well as in physical stores throughout Brazil.
In the Brazilian market, Rapoo aims at the high-level products segment, positioning between the so-called “premium”, occupied by Microsoft, and the intermediary, occupied by Multilaser. The company’s stated goal is to take Rapoo to the top five brands in the mouse and keyboards segment in three years. For the future, Multilaser plans to rent electronic peripherals in Brazil. But first, the mission is to establish the brand in the national market.