Monday, April 12, 2021

Multilaser brings to Brazil brand of mice and keyboards Rapoo

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The Brazilian Multilaser brings to Brazil from today the brand of Chinese mice and keyboards Rapoo. The new products will be distributed by Multilaser, which will also continue to sell peripherals under its own brand. Rapoo was founded in 2002 and has served for years as a manufacturer of devices for other brands, such as LG. The company was a pioneer in the use of wireless communication technology in the 2.4 GHz frequency, which enables the use of peripherals such as mice and keyboards without interference problems, which were common in the beginning of this market.

According to Danilo Angi, product director at Multilaser, all Rapoo products will be imported. “100% of the products will be imported. In Brazil, there are no mouse and keyboard factories. It is impossible to assemble such products in the country today. The entire assembly line and machinery are in China. There is no way to compete with China today. Any multinational brand manufactures products there, “said Angi, when answering a question from EXAM at a press conference.

The bet on the computer peripherals market comes in the wake of the high demand for notebooks in 2020, driven by quarantine and remote work. According to data from the Brazilian market intelligence company Compre & Confie, the turnover of the notebook sector in electronic commerce in Brazil was 2.1 billion reais between the months of March and June 2020, an increase of 85.2% in compared to the same period in the previous year.

Multilaser will sell Rapoo wired and wireless mouse and keyboard sets in Brazil. The X1800T Bluetooth mouse and keyboard combo has a suggested price of 299 reais. The X1800S combo mouse and keyboard with 2.4 GHz technology costs 149.90 reais.

The company has as its biggest bet on mice the M100 model, for 100 reais, which can connect to computers via Bluetooth or a 2.4 GHz receiver. The M500, on the other hand, is a five-button model with a 1600 high-precision sensor. dpi (measurement of movement accuracy), Bluetooth connections and 2.4 GHz and, because it is more complete, it has a higher price: 199.90 reais.

With the increase in demand for video call applications, webcams are also bets from Rapoo to Brazil. The C200, for 269.90 reais, shoots in HD resolution and has an integrated microphone. The camera can be rotated through 360º and can be attached to the notebook or used on a tripod. The C260 model, 399 reais, has the same features as the C200, but can shoot with Full HD image resolution.

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