Prime Time Zone, Features: India is the largest market for Netflix, the largest streaming service in the world. In addition to the high population, low internet charges and high use of smart phones are driving the air of OTTs. In this context any new platform with good content is waiting in the market. One of the reasons for the increase in mobile phone usage is that people have been confined to their homes for some time due to overcrowding. However, the number of subscribers to Netflix has increased as it adds regionalism and provides content that people like. It has become a global OT. In the meantime, Netflix has introduced another new feature for the convenience of its users. Netflix claims in its blog post that the ‘Downloads for You’ feature allows customers to automatically download content of their choice on their smartphones.
When the next episode of his favorite show is easily made available to the customer through the Smart Downloads feature that became available three years ago, the content will be automatically stored on the smartphone through these ‘Downloads for You’. To do this, the user has to select the ‘Downloads’ tab in the app, select the amount of content to be downloaded on the device (eg: 1GB – up to 5GB) and turn on the feature. However, this feature, which is currently only available for Android smartphones, will soon be added to iOS phones.
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