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On Netflix, it’s time to put your foot down. The company, which benefited from the moment of social isolation and staying at home, brought in 10 million subscribers worldwide a year ago, but expectations are for more mundane numbers in the second quarter results, which will be released on Tuesday, 20.
The company is expected to have 1 million new subscribers, down from 3.9 in the first three months of 2021. Revenue should rise, however, up 19% over the same period last year, around 7.3 billions of dollars.
Netflix is established in the streaming industry and has a solid platform that users trust and find simple and efficient, but it is no longer alone in that market. In recent years, the profusion of competitors such as Disney+ and, more recently, HBO+ has moved users to other services, with many of them deciding which services to subscribe to.
The arrival of competition also pulverized the catalog, with studios reviewing agreements for the transfer of rights to broadcast series and films. Wall Street analysts are optimistic about the company until the end of this year, because the company should continue successful series, in addition to launching expected titles, such as A Casa de Papel e The Witcher.
But staying sharp and keeping an eye on viewers’ demands is essential for the long term. Disney+ reached 100 million subscribers 16 months after launch — a brand that Netflix, which paved this market, took years to build. The path so far has been successful, but continuing it will require technical and production quality.