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The new ones iPhone 13 arrive on the international market this Friday, the 24th, with very little of the hype that these devices have had in the past. Brazil must still wait a few more weeks before the smartphone lands here.
In the first generations of iPhone, the novelty was so big and unmissable that it took fans to queues to buy the devices, a scene that was left behind with incremental news and e-commerce.
A Apple announced the devices last week and kept the design of the previous year. There’s no denying that the increments are very good for someone with a phone from previous generations: the new models have considerably longer battery life and improved camera software and hardware, according to reviews published so far in the North American media.
Despite this, it is not a must for those who are already in the latest generations of the device.
Apple, however, for almost 15 years manufacturing and having smartphones as one of its main sources of revenue, already understands the periodic changes of users. In China and India, for example, demand for new devices is greater than that for the iPhone 12, according to local reports.
In the second quarter of this year, Apple sold 39.5 billion dollars in iPhones, which corresponds to almost half of the company’s sales in the period. The volume demonstrates the importance of the device to the business, although other areas, such as customer service and accessories, have risen significantly.
The new iPhone 13 may have little improvement over last year, but it should still be a good part of Apple’s revenue.
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