Thursday, April 15, 2021

No mercy to spend: Magalu makes 5th acquisition in the year, focusing on superapp

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O Luiza stores announced, on Wednesday, the acquisition of technology company SmartHint, focused on smart search and purchase recommendation for e-commerce. According to the retailer, the goal is to make it “the search engine” for the Magalu superapplication and website. With artificial intelligence, the platform allows customers to be able to find products even if they mistyped, search by voice, in addition to finding items by reading images.

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That is, with the acquisition, Magalu takes another step to make the app more popular in different social layers, allowing anyone to search the app. In addition, the algorithm suggests new products for each search made, which contributes to making the experience more personalized in any available niche. Today, the application has 26 million items available, according to the company.

“With the acquisition, SmartHint will also integrate the strategic pillar Magalu as a Service (MaaS), offering technology to search and recommend products to thousands of sellers connected to the Magalu platform. The acquisition represents another important step in the strategy of Brazilian retail digitization company “, affirmed Magalu, in a note.

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